Alliterative advertising

An idea that just came up in a conversation with a friend of mine. We reckon that the BBC should sponsor a series of boxing matches that will all take place at the same time in early May of the year after next. All the fights will be covered on BBC Radio, meaning that we have:

Five fights live on Five Live at five on 05/05/05.

I'd go and work in advertising, but I like having a soul.