Lapdance Island

This has got to be a joke, or just the set up for something else, but the important question is what? There's a vague air of Charlie Brooker about it, but I'm not sure. Anyone got any ideas?

Update: So, I thought I'd see what happens when you fill in the form and whether you get some 'ha ha, fooled you' type response. Nope, you just get to another page where you're asked to enter the name of five friends to be your 'referees' for the project. Now, one of the joys of owning my own domain name is the unlimited email addresses that come with it so I didn't have to inflict this on any of my friends. 'Referees' get the following email:

Nick Barlow has applied to be a contestant on E4's brand new reality show - Lapdance Island.

10 male contestants on a paradise island surrounded by 40 professional lapdancers - one rule - contestants can look but they can't touch.

As with all projects of this nature, it is important to get the right people and Nick Barlow has asked you to be a referee. The main issue we need to investigate is the motivations of the applicants. Please can you answer in no more than 150 words why you think Nick Barlow applied to be surrounded day and night by 40 professional lapdancers.

And I got this email:

We have now received and processed your application to take part in Lapdance Island http://www.channel4.com/lapdanceisland. The referees you have supplied will be contacted and, if they are prepared to supply a reference, this will be added to your application.

If you are not Nick Barlow, or you suspect that someone has applied on your behalf, please report this abuse of the application process by replying to this email, or contacting us at lapdance@channel4.com and your data will be removed.

Disclaimer: tests have shown that prolonged exposure to lap dancers can cause problems with vision and have detrimental affects on the male libido. E4 can not be held responsible for medical side effects produced by contestants taking part in the show.

So, they are taking the joke further than just the initial application. I'm now thinking this is an attempt to get ten blokes for a new series, but I seriously doubt they'll all find themselves on an island full of lapdancers. The big question, of course, is what are they being set up for?