Taste, or the lack of it.

Is there anyone out there who'd even try, let alone think they might like a turkey and gravy flavour soda? (found via John)

In time for the Thanksgiving holiday, Jones Soda will launch a limited production of the sugar-free and no carbohydrate Turkey & Gravy flavored beverage in the Washington and Michigan markets.

I know at least one of my readers has lived in Michigan, so I'll leave the question as to whether this will be a big seller in those areas to someone else.