Here’s something interesting I noticed in the Tory manifesto over the weekend. In a section headlined ‘We will build on our Olympic and Paralympic legacy’ on page 42, tbere;s a commitment to support elite sports funding along with a list of big events happening in Britain over the next few years and then this:
We will support new sports in the UK, in particular through greater links with the US National Football League, the National Basketball Association and Major League Baseball, with the ultimate ambition of new franchises being based here.
It’s curious that this turns up in a section headlined Olympic and Paralympic sport, as only one of those (basketball) is an Olympic sport. They’re also the only new sports mentioned in that section, with no mention of developing any of the other Olympic and Paralympic sports. It feels an odd priority to identify helping major American sports leagues into the UK when talking about ‘new sports’ – not least because there are already long established British leagues in American football, basketball and baseball.
There’s also a question of cost associated with bringing the NFL, NBA or MLB anywhere. While everyone likes to gasp about the huge amounts of money in American sports, a lot of that is supported by government spending, especially on stadiums. The NFL especially is infamous for demanding that cities contribute or pay entirely for new stadiums and new facilities, using the threat of moving teams to cities that are willing to pay to make them cough up. It’s a model where every team is encouraged to demand as much as it can get from its host city, or they’ll decamp and find someone willing to be fleeced, and London’s just the latest city to be waved at others in an effort to make them open their wallets.
Planning to bring an American franchise here is committing to take part in a bidding war with American cities seeking the same thing, with the one willing to give the sweetest deal the victor. It’s another unfunded pledge from the Tories, looking to throw hundreds of millions into attracting already wealthy sports to come here, when that same money could have a revolutionary effect on sports already in Britain. Imagine what it could do for developing women’s sport or para-sport instead of being sunk into enticing someone else?
And I thought Tories didn’t believe in Government picking winners…