It's the mockbuster version of this, basically.

It’s the mockbuster version of this, basically.

The Pitch: So, there’s this blogger, yeah? He’s been doing it for a while and still getting ideas for things to write about, but he refuses to learn lessons from his past. So, despite his recurrent failure to keep themed series of posts going, he decides to create a new one, telling himself it’ll be different this time, that he’s sure to be able to get inspiration, and it’s only one post once a week. Surely he can manage that?

Inevitably, things go wrong, and he finds himself one weekend completely devoid of inspiration. Rather than admitting his own failure, he strikes on a last desperate plan: surely inspiration will return in the next week, so all he needs is something, anything to fill the gap this week. That’s how he ends up plunging into the world of metafiction, making this week’s post entirely about his inability to come up with a post in the hope that someone, somewhere will be hugely impressed by a gambit that might have been interesting twenty years ago but is now pretty hackneyed and dated.

The ending comes rather surprisingly when he realises that he can’t even come up with a punchline, so things just sort of stop rather than concluding.