I spent yesterday in London at the first ever Councillor Camp. This wasn’t a group of local government people hanging around in tents and/or pretending to be Kenneth Williams, but a version of BarCamp especially for councillors who wanted to look at ways we could use social media to better carry out our roles. It was organised by the LGIU and Futuregov, and we were very lucky to be hosted by Facebook, who gave us the run of their London training and meeting room, complete with Doctor Who-themed room names.
Unlike most local government events that I get invited to, this was a free event, and rather than having a rigid schedule, it was run as an ‘unconference‘ where most of the sessions and what they covered were determined by the participants, not by some schedule determined in advance. Another key feature of the day was that we were all encouraged to keep electronic devices on throughout the day and so as well as what was happening at the event itself, there was lots of discussion on the #cllrcamp hashtag on Twitter.
The day started with a number of different speakers offering a variety of perspectives on the use of social media in local politics. Again, this differed from normal conferences in that they were only allowed five minutes each to speak, and thus none of the presentations turned into death by PowerPoint. (“Conducting a PowerPoint presentation is a lot like smoking a cigar. Only the person doing it likes it. The people around him want to hit him with a chair.”) This meant they had to boil things down to a few key points, which helped to set the tone for the day, rather than telling everyone what to think. Some key points I picked up from those speeches:
Brighton and Hove Council created their own Twitter hashtag – #bhbudget – to promote online discussion of their budget, and councillors were active participants in the online debate, which did feed concrete proposals into the budget
Denmark’s tax authorities use their online presence to post details and pictures of what people’s taxes are used for
“Be yourself – everyone else is taken.” “Your residents are human, so be human.” Politicians need to be on social media as themselves, not constructing a separate online personality.
After those brief talks, we were into the main meat of the day, with people filling out a huge number of post-it that were then collated together into a grid of different sessions, where we could talk about what we wanted to. These discussion sessions were, for me, more useful than breakout sessions at other events. Again, there was no sitting round watching one person PowerPoint us to death, and the fact that people had come to a session because they wanted to be there and had chosen the topic meant people were much more willing to participate.
(And in itself, letting people define the terms of their engagement and interaction, not having it rigidly imposed from on high is something local government could and should learn to do)
I could go on for ages, but some of the thoughts I’ve had from Councillor Camp are likely going to generate posts in themselves over the weeks to come, but here are some of the key points for me:
Engaging in social media means giving up some control – councils and councillors can create and start discussions, but can’t determine where it goes after that.
There has to be more work done to get more people involved and online, so the discussion isn’t just amongst the most savvy.
Any social media strategy has to be capable of evolving to recognise the growth of new networks and platforms.
A new generation is coming through who see being online and involved in social media as entirely natural and integral to their lives, not an added extra (see this quote fromDouglas Adams). That councillors are generally much older than the population they represent could create issues here.
The effectiveness of your social media presence is linked to authenticity – people expect you to be yourself and respond as such, not a programmed drone.
Interactivity is expected, not an added-extra. People will expect to interact with the social media presence of councils and councillors and get a meaningful response.
There’s more to come – and some of it might link with the thoughts I’ve had after reading The Political Brain this week – but overall Councillor Camp was a great experience, and I’d recommend any follow up and repeat events to other councillors, especially those who aren’t as engaged online and want to discover how to go further. One idea suggested was the potential for regional events, to get more people involved in a more convenient location – anyone fancy a Councillor Camp East?