» marmite ¦ What You Can Get Away With

I’m still not quite sure what part of today I’ve found the strangest – the news that Marmite are suing the BNP over a Party Political Broadcast, that Iain Dale wrote a post deploring the personal attacks on Nick Clegg, or the fact that a brief conversation between me and Justin on Twitter spawned a globe-spanning meme. I’m pretty sure it’s the first time a first-thing-in-the-morning off-hand comment of mine has ended up inspiring a song.

Before I forget to recommend it, some other stuff worth reading out there on the internets from Steph Ashley and Alix Mortimer.

I suppose today is the day where I can excuse my lack of activity on the local campaign by claiming I was focusing on the national/internet campaign. What I’ve found interesting during this campaign is that the party do seem to have finally understood internet campaigning and not tried to interfere with spontaneous internet uprisings. For example the people who created and turned the Rage Against The Machine Facebook group into such a phenomenon (it now has a membership almost double the party’s) have been allowed to get on with it in their own way. They’ve been given advice and support from the party when it’s been asked for – though even that’s mostly been crowdsourced – but there’s been no one from Cowley Street trying to muscle in and insist that they must do it a certain way.

There’s definitely something happening during this election as the rules change around us. Someone mentioned to me this morning that they’d heard someone – we think it was UKIP or the English Democrats – travelling around the streets in a car with a PA on it. That’s something that probably seemed like an incredible innovation 80 or 90 years, was a staple of campaigning in the 70s, but is now almost entirely gone from campaigns. Could elections in 10 or 20 years time see all the attention paid to Twitter hashtags and Facebook groups while everyone wonders why they don’t get scores of leaflets through their doors anymore?

(Quick thought: I wonder if anyone’s studied what happens to domestic paper recycling rates and amounts during election campaigns?)

On that note, I can’t remember if I’ve linked to David Yelland’s excellent Guardian article yet: Nick Clegg’s rise could lock Murdoch and the media elite out of UK politics. If you want to know why certain parts of the press are going so over-the-top in their attacks on Clegg and the Liberal Democrats, it’s a good start in explaining why, as is this Michael Wollf piece. Plus, Gary Gibbon of Channel 4 News speculates about just what senior News International executives were doing in the office block that the Independent shares with the Daily Mail.

Back to party politics, though, and I wonder if this decentralisation of campaigning might lead to a whole new way of organising political parties in the UK? Does the traditional membership model really work when you don’t need to jump through committee hoops to run your campaign, you just need to start a Facebook group or come up with a Twitter hashtag and see who rallies around. Ken MacLeod discussed some of these changes in his Morning Star interview this week, and even though he’s coming at it from the perspective of the Left, there are similarities:

MacLeod’s analysis of far-left movements is far from uncritical. He points out that left-wing movements have been slow to embrace new technologies, in part because the internet “challenges a set of Leninist assumptions that a lot of far-left groups had about how discussions must and should be conducted.

“A lot of the formal rules of the left are still based on 19th-century communications technology – the idea that revolutionary politics are built around a top-level party line set down by a newspaper, which everyone has to agree with. The internet negates that process,” he says, adding hastily that “the Star has a head start, in that it allows in voices from outside the party.”

Probably something for more thought after the election, though.

One other thing that’s been on my mind today is A Very British Coup. I caught a bit of it a few weeks ago when Yesterday were repeating it, and am glad to discover that Channel 4 have made the whole thing available on YouTube and 4OD. In AVBC, the establishment and the press attempt to bring down a radical Prime Minister who rises to power after a major scandal in the City, and I’m wondering if Chris Mullin was being optimistic in assuming the press would wait until after Harry Perkins was in office.

Right, that’s all for now – did deliver 40 letters for the campaign this morning, taking the total there to 2,410, and am down to quite a bit of canvassing tomorrow to boost the figure there quite a lot. More commentary after tonight’s debate, when I’m fully expecting Gordon Brown to tell us he’s been reading the Twitter and discovered it’s all Nick Clegg’s fault.

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