As three of my fellow Liberal Democrat bloggers (Mark Valladares, Alex Marsh and Jonathan Calder) have tackled this subject without using the most obvious of headlines for it, I decided to wait no longer and throw my tuppence of opinion in before someone else realised it was available.
Despite the headline, I think a lot of the decline in political blogging isn’t just limited to the Liberal Democrats. Sure, there’s now a smaller pool to draw from, and previously high-profile names like James Graham aren’t Liberal Democrats anymore, but to me, there don’t seem to be as many political bloggers as there used to be, or if there are they’re now much more congregated into sites with multiple authors rather than individual blogs.
There also doesn’t feel to me that there’s the same level of networking being political bloggers that there used to be. Again, this is personal perception, but I rarely see (or write) posts like this one, where they’re written as a response to something another blogger posted. Back in the Good Old Days of blogging, many posts seemed to be ‘in response to X, who was enraged by Y’s post about Z’s statement’ but now that kind of post is rare, and the self-contained post more common.
I think there are two main reasons for this change. First, there’s been a decline in blog aggregators and readers, the most notable of which to disappear was Google Reader, though I still lament the disappearance of the UK Political Blog Feeds page most of all. It feels to me that what tools of this sort that do exist generally tend to favour aggregating content from a single site or platform. WordPress will aggregate content from WordPress blogs, Blogger from its users and Tumblr from its, but people are less likely to range across platforms than they were. (For those of you who miss Google Reader, I do recommend The Old Reader, though) It’s much harder for a new blog to get noticed and find readers than it used to be, especially if you don’t have access to large number of social media contacts to promote yourself to. (One thing I have just realised – Lib Dem Voice doesn’t appear to have done a ‘welcome to the new bloggers’ post in a while)
Perhaps more importantly, though, the rise of social media has changed the way people use the web and stolen a lot of the niches that were previously only filled by blogs. Short points, sharing links and conversations are much better done on Twitter than blogs, and it’s much easier for a councillor to keep in touch with residents through a Facebook page than a blog – primarily because much more of the population use Facebook regularly than read blogs. It used to be that the answer to a lot of ‘how do I do X online?’ questions was ‘set up a blog’, but now it’s the answer to a much smaller set of questions. Even if you just want to expound your opinion on things, there are enough group blogs looking for content that you don’t need to set your own up and post regularly.
I don’t think blogging – even Liberal Democrat blogging – is dying, just evolving as the web and political ecosystems it sits within change. I would like to see more blogs and bloggers, especially from people who like discussing ideas in depth, but who knows how things might change after May?